We started with
a bicycle.
Not because it was easy — because no one else on Cat Ba was doing it seriously, and it was the slowest, most honest way to show people the island we actually live on.
The Forest and Sea
of Cat Ba Island
Few travelers ever venture into Cat Ba's truest treasure: the primeval forest of Cat Ba National Park.
The Cat Ba Archipelago is a sanctuary of global significance — recognized as a UNESCO World Biosphere Reserve on December 2, 2004, and inscribed as part of the Ha Long Bay – Cat Ba Archipelago UNESCO World Natural Heritage Site on September 16, 2023. Seven interlocking ecosystems — primeval forest, mangroves, coral reef, karst caves, tidal flats, and hidden marine lakes — sit side by side here, nowhere else quite like it.
Local operators had years of experience, but the island lacked a professional, full-service DMC that agencies and travelers could fully rely on to move across all of it — forest, reef, village, bay. Many stayed narrowly specialized — one company built entirely around mountain trekking, another around multi-day kayak expeditions.
Our mission is to bridge the gap between Cat Ba's famous marine beauty and its untouched terrestrial wonders — designing mindful journeys deep into the island's green heart, while helping build sustainable livelihoods for the local community.
Reimagining
Wellness Travel
The Global Wellness Institute defines wellness travel as travel that helps sustain or enhance personal wellbeing. It's a familiar idea across much of the world — and still a new one in Vietnam.
We chose cycling as our starting point. It's a carbon-neutral way to move through the island, and a physical wellness practice in its own right — slow enough to let you breathe the ocean-forest air, mindful enough to actually notice where you are.
From here, we're building outward: trekking, kayaking, village life, forest bathing, local food — moving through the fuller idea of wellness, one stage at a time.
People who know the island
because they live in it.
Kien
Head of Operations & Field ExpertOn Cat Ba since 2010 — he has lived, worked, and built his life on this island. He previously managed Blue Swimmer and owned Cat Ba Ecolodge, becoming a respected figure in the island's sustainable tourism scene. A certified Intrepid tour leader and kayaking & cycling specialist, he has spent the past decade training generations of local guides and operations staff, building a network of local relationships that took years to earn.
Mai
Product Director & Client AdvocateIn tourism since 2006, working from Hanoi across sales, operations, product development, and B2B contracting. Mai brings a deep, intuitive read on what international travelers expect — and works to make sure every B2B partner gets the flawless execution their clients deserve.
Nga
Logistics Director & Island AnchorBorn and raised on Cat Ba, deeply woven into the island's community and rhythm. Nga built her career running Cat Ba Spring homestay and Hongkong Hotel, mastering the art of warm, local hospitality — and now personally oversees our private transport fleet, keeping every transfer safe, comfortable, and on time.
We hire one person.
We open doors for a family.
Our cycling operation runs on two people most guests never see by name: Cường, our mechanic, keeping every bike road-ready, and Thắng, who leads our local guide team on the ground.
Hiring locally isn't just filling a role. When someone from Cat Ba joins our team, we often open a door for their family and friends too — building livelihoods that stay on the island, instead of leaving it.
Wellness is well-known globally.
In Vietnam, we're still building the trail.
Four stages, one journey — starting with the body, ending with how you feel in your own skin.
Driven by people who've spent
years on this ground.
Each core team member brings at least a decade in travel — and a genuine passion for Cat Ba.
Le Manh Kien (Kenny)
Director Head of Operations & Field ExpertVan Thi Nga
Operations Dept. Logistics Director & Island AnchorPhi Thi Mai
Sales & Marketing Dept. Product Director & Client Advocate
Nguyen Van Thang
Tour Guide Team LeaderTemporary casual photos shown for review — final page will use a single, consistent professional photo shoot for the whole team.
Around 300 km² —
and five ecosystems deep.
Limestone forest, coastal mangroves, karst wetlands, coral reef, and a coastline still worked by generations of local fishermen. Cat Ba is small enough to know completely, and varied enough to never run out of it.